StockMavrick is initiating coverage of Margani AG

Margani’s ONE COAT paint innovation will present immense benefits to both the DIY and the paint contractor consumer segments, though varied approaches will have to be taken to gain market share in both consumer segments.

The Paint industry has long tried to develop the Holy Grail of paint products, a true one coat paint, no primer required, that has the finish of a high-end, multi-coat product. The time and cost savings for any paint user are immediately obvious. Margani’s ONE COAT paint has the ability to fill, seal and finish both bare or previously coated surfaces. This is the result of its proprietary formulation and process, requiring both the right combination of specially selected raw materials and a carefully monitored mixing process allowing these essential ingredients to form this breakthrough paint technology. The thickness of one layer of ONE COAT paint is comparable to a layer of a standard coat of finishing paint. Margani will initially launch two products into the coatings market:

·        ONE COAT Drywall Paint - Targeted at the new construction and renovation industry, with a focus on paint contractors. ONE COAT Drywall Paint is applied directly onto bare, un-primed drywall and provides complete coverage as a finished product, in just one application.

·        ONE COAT Repaint - The repaint market represents approximately 85% of the total architectural coatings market. Repainting a surface with conventional paint requires a primer coat and two or more coats of finishing paint, depending on the underlying color to be covered. ONE COAT Repaint is able to completely cover any surface, even the most difficult shades (e.g. black, red, yellow), in any color of ONECOAT Repaint (including white) in just one application.

The one coat process can save time and money, no matter who the consumer. Saving 30 to 50% in materials costs can change the decorating decision of a consumer. In a time when personal consumption is challenged by economic reality, Margani’s ONE COAT paint innovation will put far less stress on the consumer’s wallet. The paint contractor has potentially even greater benefit from using the solution to competitively bid on jobs in terms of price and time, enhancing both reputation and profitability.

One of the most pressing issues in the paint and coatings industry is environmental impact, and Margani is at the forefront of environmental stewardship:

·        Less Paint = Fewer Raw Material inputs means smaller ecologic footprint

·        Volatile Organic Compounds (VOC's) is below or within government regulated standards

·        Less material to dispose/recycle upon job completion

·        Latex/Water based paint

Margani will begin building brand and product awareness though the DIY market, offering private label products. Having already demonstrated the Margani product line to large home-centers/mass retailers and their purchasing agents, Margani is confident of an immediate and significant revenue stream following production commencement. This will quickly give the company a broad North American audience, and create awareness that a true one coat is available in the market. This awareness will help Margani to implement a long-term focus of gaining a strong foothold in independent paint dealer segment.

The StockMavrick sees Margani as one to watch over the next few months as they get their financing in order and attention is brought to the Company. 

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